Monday, April 20, 2009

More Sherry Sales

There's been a strong reaction to the doom and gloom just-drinks.com story I mentioned in my last post.

Jeremy Rockett, Marketing Director at Gonzalez Byass UK, kindly commented on my post about this, and on the just-drinks site MD Martin Skelton wrote this:

"We are very disappointed with the misleading headline and how Jeremy Rockett, Marketing Director at Gonzalez Byass with over 10 years experience (and passion) for the sherry category, has been unfairly quoted and out of context. 

Contrary to the angle taken in the article, we invest significantly in ensuring the success of the category by educating a younger audience to its merits as a modern, relevant drink. As quoted, the need is not for lots of product innovation, as we believe we have a strong portfolio, but for innovative category and brand support that focuses on our brand strengths. In doing so we have very successfully recruited new consumers to Tio Pepe and Croft."

On matters Gonzalez Byass, I wonder how many of you have seen the new-ish Tio Pepe website for the UK? What do you think? 

I know it won't be Catavino's cup of tea - nowhere for a conversation... 

Friday, April 17, 2009

Sherry Sales

There's a story on the just-drinks website about sherry sales. 

It sounds like Gonzalez Byass don't believe the downward trend in sales can be halted, although they are apparently not going to give up on the sector. Gonzalez Byass claim 40% of sherry drinkers in the UK are over 65, so they need six new consumers for every current one who pops their clogs.

Jeremy Rockett, the Gonzalez Byass UK marketing guy, believes there will be no innovation in the sector because of the lack of consumer demand. However, Fedejerez, the shippers association thinks innovation might be the savour of sherry - and their kind of innovation is getting the rules changed to drop Finos to 14% and organising cocktail competitions...

Any other ideas out there?

Wednesday, April 08, 2009

Long overdue comment

Historian Álvaro Girón and law professor Jesús Barquín, despite their day-jobs, are much better know for bringing some fantastic Sherries to market.

Álvaro and Jesús are responsible for the "La Bota de..." wines from Equipo Navazos which are like a breath of fresh air in the sherry world.

You can see UK wine merchant Paul Shinnie talking about the Navazos wines in Ryan's video below:


Anyhoo, some time ago, Álvaro was kind enough to make a long and detailed comment to my last post. I've done my best to translate/interpret it into English and copied it under the original Spanish. 

Comment is here

I'm sure my translation can be improved, so fire away with suggestions. There are some very interesting points. Thank you Álvaro!


Monday, January 26, 2009

The straw that breaks the camel's back...

"La gota que desborda el vaso" means the drop which makes the glass overflow. A play on this idiom is the headline for the story in the local La Voz newspaper today, and it translates roughly as the straw that breaks the camel’s back. 

I sincerely hope the back of the sherry trade is not broken, but there is some pretty serious stuff going on here at the moment.

Everyone is being drawn in: The growers, the bodegas and the Consejo - even the regional and national governments. I suspect some of the issues have been brewing for several years but attempts last year to hammer out a general agreement for the sector, plus the general world crisis, have opened a Pandora's Box and it seems the current "system" is beginning to unravel. This could not have come at a worse time for the trade and for Jerez and I think we are in for some pretty dramatic changes.

To simplify things, and paraphrasing the article linked to above, I will list, in no particular order, the issues causing problems. Some of these issues overlap and are interrelated, but here they are:

1. Sales Quotas – bodegas have long been limited to what they can sell each year. In 2006 the formula for calculating the quota was changed, apparently disadvantaging the smaller bodegas – effectively forming a cartel amongst the larger ones. The Spanish Competition Commission has found that a “very serious infringement” of competition law occurred and fines will almost certainly be imposed. The Consejo itself has been implicated. This does not look good from any angle.

2. Jerez Superior – grapes grown in the “Superior” part of the DO command higher prices than those grown in the rest of the DO, but wine produced from both often ends up in the same bottle. The growers are not happy about this.

3. Non-DO inputs – Most Pedro Ximenez Sherry is not grown in the Jerez DO but comes from elsewhere, also a significant quantity of the “liquid” in Sherry bottles can come from grapes not grown in the Jerez DO, ie. colour wine, rectified concentrated grape must and grape alcohol. The growers in the Jerez DO want to know why they should be ripping up vines when their grapes could be used to produce 100% of the liquid. On the other hand setting up production facilities for colour wine, RCGM etc does not happen overnight. This does mean the whole DO idea is a bit of a farce - especially when so much money and effort is spent promoting the DO and protecting its good name. More about this issue in a Diario de Jerez report today.

4. Grape prices – the price offered for grapes from the 2008 harvest is 24 cents/kg, down from 37cents in 2007. Growers say this is below cost, so refuse to sell – I got that wrong in a previous post, the last harvest has not been sold yet. I guess there must be lots of “mosto” sitting around in tanks somewhere. It's only fair a grower should know what he is going to get before he spends money contracting people to pick his grapes…

5. Consejo funding – the bodegas cough up funding for the Consejo based on the number of bottles they sell, so I guess the large bodegas have a disproportionate influence, and the smaller bodegas feel trampled on. The Consejo really should be independent but it’s hard to think of another funding model which is fair to the bodegas, so this is a tricky one, but not helping given the other issues. The Consejo is also responsible for promotion, but Fedejerez, the bodegas’ federation, seems to do that too via the “Sherry Councils, Institutes and Committees” in the States, UK and Japan. I’m not sure how the line is drawn but I would have thought promotion should be something for Fedejerez alone and the Consejo stick to the technical and quality issues?

6. Fino in Sanlucar – the Sanlucar bodegas want to be able to produce Fino as well as Manzanilla. There’s a small war on about that.

7. Price Fixing – the Spanish competition commission in July last year opened an investigation into alleged malpractice and price-fixing at certain bodegas. This is a bit of a worry.

As the Sage of Omaha says: When the tide goes out, you can see who's been swimming naked...

Friday, January 23, 2009

That pesky quota again.

The post before last I mentioned the issue brewing regarding sales quotas (amongst other things). 

Not surprisingly, there's an article in the local La Voz today about the bodegas' federation defending the sales quota system. 

They argue the quotas are integral to the ageing of sherry (solera and criaderas) and quality would be affected if the quota system were to be dropped. I guess this is quite a powerful argument: If you draw wine off the soleras too often and in excessive quantities, quality will run down. 

This does, however, beg the question: Why can't bodegas be trusted to manage their own quality?

Thursday, January 22, 2009

More trouble in the sherry house...

As if collusion and fixing was not enough!

The structure of the sherry trade is such that most of the grapes are produced by small growers, who often belong to co-operatives. A bodega owning its own vines is more the exception than the rule. As I understand it, there is not really a free market for the grapes. It seems the bodegas get together and decide. This year the price was particularly low, and not agreed upon until well after the harvest - not exactly the most helpful set of circumstances for growers. 

Another thing which gets the growers' goat is the classification system. They are paid less if their grapes do not come from the "Jerez Superior" areas, but often the wines made with the non-Superior grapes end up in the same bottles as the Superior stuff anyway. Not only that, a significant proportion of the liquid (colour wine, rectified concentrated grape must, grape alcohol etc)  in any sherry bottle comes from grapes which are not even grown in Jerez. This makes a bit of a mockery of the DO!

Not many happy campers in this town at the moment...

Wednesday, January 21, 2009

All sown up?

There's a bit of an issue brewing in little world of sherry.

Every bodega in Jerez is allowed an annual sales quota - the quota being decided upon and implemented by the Consejo Regulador.

It seems the Consejo has been accused of seriously violating Spanish competition (anti-trust) law and are almost certainly going to face heavy fines.

There is also a question mark hanging over the bodegas themselves.

In the comments section of the stories linked to above both the Consejo President, Jorge Pascual, and the Director General, César Saldaña, come in for a bit of flack.

Just what the trade needs now - a scandal.